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5 Big Data Analytics Strategies for Digital Marketing Campaigns
Data Analytics

5 Big Data Analytics Strategies for Digital Marketing Campaigns

5 Big Data Analytics Strategies for Digital Marketing Campaigns-With the digital marketing industry fast getting saturated with so many strategies and campaigns targeted at capturing leads and achieving potential sales or conversions, you’ll have to pull off something really special for your campaign to get noticed. However, using big data analytics in your strategy can give you an edge over your competitors. But first, let us get up to speed with what big data entails. What Is Big Data Analytics? Big data analytics refers to the complex process which requires examining big data to reveal certain information. This information can
Digital Marketing

REVEALED: 7 Secrets of a High-Performing LinkedIn Video Ad

7 Secrets of a High-Performing LinkedIn Video Ad – LinkedIn video ads offer businesses the incredible opportunity to promote their brand to high-quality B2B audiences. As a matter of fact, according to Marketingland.com, videos on LinkedIn generate about 20x more shares than any other content format on the platform. The great thing about advertising on LinkedIn is that it is no different from other social platforms like Facebook. However, because the majority of LinkedIn users are professionals, the concept of your video ad may have to appeal to them professionally in order to generate engagement. As a business owner, naturally,

digital marketing strategy
Digital Marketing

7 Iconic Elements of a Simple Digital Marketing Strategy

In order for a brand to excel in today’s world, it is vital to have an emphatic digital footprint on the internet, and what better way to do it than to have a digital marketing strategy. That’s why when a business is defining its marketing plan, it needs to infuse an effective digital strategy. Without a clear digital strategy, perks such as brand visibility, new client acquisitions, and conversions will likely be missed. There are some important elements that need to be considered when creating a digital strategy. How you employ these elements can have some impactful correlation to the
Digital Marketing

The Art of SEO Broken Down in Five Action Steps

The Art of SEO Broken Down in Five Action Steps – For your digital marketing efforts to thrive, you’ll need to have a clear understanding of the art of SEO. A lot of entrepreneurs are quite aware that they’ll need SEO (search engine optimization) to give their businesses a marketing boost. By maximizing the power of SEO, you can drive more traffic, improve SERPs (search engine results pages), and increase conversion rates. However, most marketers and business owners do not realize that SEO isn’t really easy to master. Some are only aware of bits and pieces of it but not

7 Powerful Marketing Trends of 2021

Even the most exceptional products require unique marketing to succeed. The growth in technology today has expanded the scope and creativity of marketing practices especially with the trends in 2021 Thus, brands that integrate the latest technology trends with innovative marketing create an outstanding presence. Technologies express how people interact between themselves and with brands. As technology evolves, an individual’s way of life gets some sort of a makeover. That’s why it has become important more than ever that businesses seeking to engage their audience need to get on board with the latest and the trendiest. Indeed, human connection is

Video Marketing Best Practices – The Top 5 Google Certified

According to Google, there are five major SEO video marketing best practices. This was revealed in a recent Lighting Talks video. The video by Google places emphasis on why videos need to be optimized for search engines just the same way you would optimize written content. However, unlike written content, there’s a different approach to handling SEO for videos. In the recent video shared by Google, the search giant explained how website owners can send signals to communicate exactly what a video is about. Once the Google Algorithm can understand what a video is about, it will know how to

How to Improve Google My Business Ranking in 2021

Getting targeted visibility on Google is one of the most effective ways to grow your business and that’s why, along with optimizing your website and Google Ads, you’ll have to focus on your google my business listing in 2021 It is one of the most crucial steps in any local SEO strategy as it can boost your chances of appearing in Google’s Local Finder, Local Packs, and Maps. Read on to learn about how to rank for Google My Business in 2021. What is Google My Business? Google My Business is a free tool launched in June 2014 by Google.

SEO In 2021 – Braving The Disruption

There’s no doubt that SEO in 2021 will experience a huge shift, and with the major update coming to Google’s algorithm (Google Page Experience) set to launch in May, later this year, you’ll need the right SEO strategy to weather the storm. So, in the meantime, here are some of the most important strategies for SEO in 2021. 1. Page Speed is still crucial for SEO in 2021 It’s no longer news that page speed is closely tied to bounce rates and dwell times. As a matter of fact, Google made it official in 2018 when they announced it as

9 Digital Marketing Metrics for Your Business

You’ve gained more followers on social media and an impressive number of visitors on your website last month. That’s fantastic. You can pat yourself on the back or even pop a bottle of champagne for a job well done. However, the job isn’t done just yet. You’ll need digital marketing metrics for your business to be sure these numbers translate into actual conversions or sales. Marketing metrics give you a comprehensive insight into how your digital strategy has performed. When well measured, they can help you understand how visitors react to your business and give you a clear picture of

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