Every brand needs a strategic content marketing framework to grow their brand. Think about it, your audience is online, and the best way to reach them where they are online is through content.
So it’s clear why 91% of B2B brands use content marketing to reach customers, and 86% of B2C brands see content marketing as a critical strategic imperative. What’s your content marketing strategy? Let’s talk!
We start with the formulation of a mission statement and outlining the objectives for your content marketing strategy.
We ensure the stated objectives are specific and measurable by setting key performance indicators for your content marketing strategy.
We help you define and understand your audience. Having a clear understanding of your audience allows for a content marketing strategy that creates the right content to reach your audience.
Your brand may already have content out there across blogs, social media, podcasts, videos, etc. We will take an assessment of your current position and see what's working and what's not working in helping you meet your goals.
Using data and analytics, we locate the best content channels in alignment with your brand objectives. We focus on what's working for your brand and expand from there.
At this point, we will start looking at the type of content your brand needs to create. There are several types of content vital to an effective content marketing strategy.
We will then develop your brand's content calendar that tells us exactly when to publish content on each of the chosen platform. And this ensures you don't miss a beat and stay committed to the content strategy.
It's now time to starting creating your brand's content. We begin by researching what's already out there and how the new content will add value to your brand's audience. The result is content that reflects your brand's personality and useful to your audience.
Next, we take steps to place your content to the right audience across social media, content aggregators, email lists, search engines, and other distribution channels deemed fit.
Finally, it's time to measure the results of your content marketing strategy. Having established the KPI's at the onset allows us to revert to them and see if you're hitting your targets.