In order for a brand to excel in today’s world, it is vital to have an emphatic digital footprint on the internet, and what better way to do it than to have a digital marketing strategy.
That’s why when a business is defining its marketing plan, it needs to infuse an effective digital strategy.
Without a clear digital strategy, perks such as brand visibility, new client acquisitions, and conversions will likely be missed.
There are some important elements that need to be considered when creating a digital strategy. How you employ these elements can have some impactful correlation to the success of a campaign.
1. Mobile Targeting
As of 2014, smartphone and tablet sales have grossly outnumbered the sale of PCs. A lot of people use their phones to do many day-to-day tasks aside from posting selfies on social media.
A quick Google search can give you tons of information within a couple of seconds before turn on a PC.
Additionally, smartphones are handy and convenient compared to PCs. Understanding this can give you an edge over your competitors.
Every aspect of your digital strategy should take mobile targeting into consideration perhaps, even now more than ever.
2. Organic Search/SEO
Arguably, the easiest way consumers today get information is by searching online. Search engine results also help in delivering the most relevant information based on consumers’ search terms.
Your digital marketing strategy will not be complete without an SEO-optimized website. With users consistently seeking information related to what your brand offers, you’ll want your product or service to be one of the top suggestions on search engine results pages (SERPs).
So, be sure to have your website optimized correctly so that search engines can identify it and understand how it relates to what users are looking for.
Having a solid organic search or SEO strategy will improve your site’s visibility on SERPs. This can drive more traffic to your website and enhance the chances of getting sales or conversions.
3. Pay-Per-Click (PPC) Advertising
Another element of a simple digital marketing strategy is pay-per-click (PPC) advertising. PPC is important because it can help you maintain your brand’s presence in search results while you build organic rankings with SEO.
If your goal is to rapidly boost your rankings, PPC can help you drive qualified leads to your page as soon as your ads go live.
Also, the great thing about PPC is that it is an affordable alternative for brands in most industries. It lets you target customers who are likely to need your products or services.
Using PPC, you can target users based on location, demographics, and even the type of device they use.
Basically, you only pay for PPC when these people click on your ads. This means you won’t be wasting money trying to reach people who aren’t interested in what you offer.
4. Content Marketing
When it comes to forming a digital strategy, content is a major element. Blog creation is an excellent way to help feed visitors with fresh and relevant content.
In fact, it can help in increasing website traffic and user engagement, both of which work in driving conversions.
Producing new and impactful content for your site also helps establish your business as an authority.
With ideal content marketing strategies, your brand can be seen as a leader in your niche or industry.
5. Social Media Marketing
Social media marketing is another awesome element in a digital marketing strategy that can be used to build and increase brand presence on the internet.
In addition, it acts as a powerful tool for information sharing and content distribution in relation to products and services.
Using several social media platforms presents new opportunities for interaction and connection with potential clients or customers.
6. Email Marketing & Web Visitors Funneling
When new visitors come to your website, they may not make a buying decision immediately. However, you will want to retain these visitors as leads.
The fact that they haven’t made a purchase yet doesn’t mean they will not do so in the future. You can retain these leads with a strategic email marketing campaign.
In fact, according to marketing research, many consumers often develop an inclination to make a purchase when a strategic email campaign is employed.
Lastly, most emails opened by users today are done using a mobile device. Thus, if you’re thinking of engaging in an email marketing campaign, be sure that it is tailored mainly for mobile users.
If you know where your customers are coming from and especially, where they are located, it gives you a unique opportunity to precisely target the audiences and deliver exactly what they want with less searching for.
Using geofencing, you get a fantastic opportunity to improve local targeting and selling for your business.
In short, geofencing lets you deliver more personalized offers and services to your customers or clients.
Your business or brand can grow massively if you employ the right digital marketing strategy. There are some elements of a digital strategy you need to consider before diving straight into marketing.
How you fuse these elements into your marketing plans can be the determining factor in the success of your campaign.