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Conversion Rate Optimization
Did you know that reducing the number of form fields from 11 to 4 on your landing page can result in a 120% increase in conversions?
Capture More Sales.
According to Marketing Experiments, only about 22% of brands are satisfied with their conversion rate. And this is a result of a lack of appropriate conversion rate optimization. Isn't it time you capture all your sales and grow your revenue? Let's have a conversation about that.
Let’s Talk CRO
Our approach to ensuring your brand gets discovered via SEO revolves around four key strategic pillars of search engine optimization:
What is Conversion Rate Optimization?
Conversation Rate Optimization (CRO) is a process executed to increase the percentage of a brand's website visitors who convert to paying customers. Let's say your brand has a conversion rate of 2%. That means that 2% of people who visit your brand's website end up purchasing your product or service. Likewise, it can equally mean that 2% of people who visit your physical place of business end up making a purchase.
How Is Conversion Rate Calculated?
So let’s assume you have 1,000 people visit your brand’s website.
A 2% conversion rate means that 20 people ended up making a purchase.
A 2% conversion rate means that 20 people ended up making a purchase.
Total Sales / Total Site Visits X 100
20 sales / 1,000 site visits X 100 = 2%
Importance of Conversion Rate Optimization
Why is conversion rate optimization important? In practical terms, for example, if you’re a one-product brand with a N100,000.00 price point per item and you have a 2% conversion rate out of 1,000 visits to your brand offer, this means that you earn a sales revenue of N2,000,000.00 (i.e., 20 sales x N100,000.00 per sale).
However, what if you took steps to improve your conversion rate through CRO and achieved a 10% conversion rate instead of 2%. That translates to a N10,000,000.00, huge difference, right?
That is what conversion rate is all about, and if you’re not considering a conversion rate optimization strategy for your brand, you’re leaving money on the table.
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