Blog @ Vexceed

Actionable insights and knowledge to grow your brand through digital engagements.

Digital Marketing

Benefits Of Hiring A Digital Agency

Benefits of hiring a Digital Agency: If you’re not getting enough customers or are simply tired of the hustle and bustle of promoting yourself, why not consider hiring a digital marketing agency?  A digital marketing agency employs a seasoned team in place all of your online marketing needs from a single location, allowing you to concentrate your efforts on running and growing your business. That is only one reason to work with a digital marketing agency. But perhaps you’d like to save some money. Or maybe you’re an industry expert who doesn’t believe an agency can add value.  In any


How The Metaverse Can Benefit Your Business

How the metaverse can benefit your business: The metaverse will play an important role in business and marketing in the future. However, even though it is still in its infancy, it is unclear how it will affect these industries. It would help if you didn’t have to wait for this virtual 3D universe to appear before utilizing it for your business effectively.  Business applications use the metaverse and its supporting technology to connect with customers, sell products, and network with other companies.  As the number of big tech firms and investors taking an interest in the metaverse grows, it becomes

Weekly Tech & Business News


We scour the internet to bring you the scoop on what’s hot and trending in tech and business weekly. Here is your weekly tech and business news roundup. Airbnb Rode the Pandemic Wave, Now It Faces a Potential Recession Airbnb was formed during the 2008 financial crisis and evolved during the Covid-19 pandemic. WSJ’s Preetika Rana and Airbnb CEO Brian Chesky share insight into the home-sharing giant’s success and what the future might hold for the company. Read more… Tinder’s first female CEO out after less than a year Tinder’s newest CEO is out after less than a year on

Digital Marketing News

Digital Marketing News Weekly

Digital Marketing News – July 22nd, 2022 Key influencers want Instagram to be Instagram. Not TikTok You may have noticed that Instagram now throws suggested posts in your feed. I find some of the recommended posts welcome, others annoying. And apparently I’m not the only one annoyed by the change. Nearly 100,000 Instagram users signed a petition calling for Instagram to stop trying to be like TikTok. (Yes, Instagram got that “suggested content” idea from TikTok.) That petition, by the way, was launched by an influencer named Tati Bruening. But Bruening isn’t the only influencer who wants Instagram to

Performance Marketing

Performance-based marketing: Understanding CPL & CPA

Performance Based Marketing: Understanding CPL & CPA – What is the purpose of your marketing campaigns? To increase sales? Raise awareness? To collect leads?  Whatever your incentive, you’re not doing it for entertainment. You’d rather expect something in return. Even so, you don’t always get what you want.  Sometimes you put a ton of cash into a marketing campaign and get nothing in return. What if you only paid for successful campaigns?  Wouldn’t it be awesome if you only paid when your campaign generated the intended results? That’s where performance-based marketing emerges. CPA is an abbreviation for Cost Per Action.


7 Instagram Reels Ideas for Businesses 2022

Instagram Reels are a popular Instagram feature that drives a lot of traffic and helps get new visitors to your brand’s Instagram page.  IG Reels provide organic reach for FREE. This means that there are numerous opportunities to be featured and seen by a large number of potential future clients.  More exposure equals more leads and sales. We have put together a good number of ideas and examples to help you create interesting Instagram Reels for your business.  If your company has yet to incorporate Instagram Reels into its social media marketing strategy, now is the time. We’re here to

Augmented Reality

Augmented Reality for E-Commerce: How it Works

Augmented Reality for E-Commerce: How it Works: Among the most difficult factors of online shopping is that it does not allow for a full sensory product experience. You can try on types of clothes, touch fabrics, and see how big a couch looks in a room in a physical store. While these are not technologically feasible in e-commerce, augmented reality (AR) applications allow you to provide more detailed information about your products to customers. What precisely is Augmented Reality? Augmented Reality is the technology that enables the overlaying of real-world objects and environments with 3D virtual objects using an AR

Mobile Marketing

Mobile Marketing Tactics To Help You Tap Into A 5.3bn User Market

Mobile Marketing Tactics To Help You Tap Into A 5.3bn User Market: A good mobile marketing plan may benefit organizations of all sizes and sectors. More than 90% of the world’s population owns a mobile phone, and more than 83.72% owns a smartphone.  When it comes to internet connectivity, more than 70% of consumers utilize a mobile device, with certain locations reaching over 90%.  Mobile-optimized marketing initiatives have distinct advantages. They’re inexpensive, simple to implement, and can blend in with your present marketing activities. Text message marketing, for example, has extremely high open and click-through rates, and location-based mobile marketing

Social Media

A Complete Guide to TikTok for Business in 2022

A Complete Guide to TikTok for Business in 2022: TikTok is a major social media platform that enables users to create, watch, and share 15-second smartphone videos.  The app is notable for its addictive quality and high levels of engagement, big props to its individually tailored feeds of quirky short videos set to music and sound effects.  On Tiktok, both amateur and professional creators can add filters, background music, and stickers to videos.  They can collaborate on content and create split-screen duet videos even though they’re in separate areas. How Important is TikTok to Your Business? Well, TikTok now has


What is Neuromarketing?

What is Neuromarketing? And tactics you can deploy right away: Neuromarketing is when consumers’ neural signals are monitored, pupil dilation is measured, and respiration rates are assessed. Methods used to study the effects of marketing on people’s brain activity appear to be sinister on the surface; however, when used ethically and efficiently by marketers, Neuromarketing can personalize and enhance the customer experience. In his book Brainfluence, Roger Dooley, the author of the Neuromarketing blog since 2005, describes 100 tactics to persuade and convince. Dooley avoids scientific jargon and focuses on the practical advice marketers need to make their ideas work

Top Instagram Trends For 2022
Digital Marketing

Top Instagram Trends For 2022

Top Instagram Trends For 2022 Instagram, which has over 2 billion monthly active users, is no exception to different trends. This is why it is critical to keep up with the latest trends.  The point is that social media marketers cannot afford to become complacent. Whether or not you follow Instagram marketing trends, it’s critical to be aware of what’s going on to build a social media strategy and content calendar that are both relevant to your brand and success. You’ve come to the right place if you want to get the most out of your Instagram marketing strategy in

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