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Actionable insights and knowledge to grow your brand through digital engagements.

digital marketing strategy
Digital Marketing

7 Iconic Elements of a Simple Digital Marketing Strategy

In order for a brand to excel in today’s world, it is vital to have an emphatic digital footprint on the internet, and what better way to do it than to have a digital marketing strategy. That’s why when a business is defining its marketing plan, it needs to infuse an effective digital strategy. Without a clear digital strategy, perks such as brand visibility, new client acquisitions, and conversions will likely be missed. There are some important elements that need to be considered when creating a digital strategy. How you employ these elements can have some impactful correlation to the

Digital Marketing

The Art of SEO Broken Down in Five Action Steps

The Art of SEO Broken Down in Five Action Steps – For your digital marketing efforts to thrive, you’ll need to have a clear understanding of the art of SEO. A lot of entrepreneurs are quite aware that they’ll need SEO (search engine optimization) to give their businesses a marketing boost. By maximizing the power of SEO, you can drive more traffic, improve SERPs (search engine results pages), and increase conversion rates. However, most marketers and business owners do not realize that SEO isn’t really easy to master. Some are only aware of bits and pieces of it but not

WEEKLY TECH AND BUSINESS NEWS ROUNDUP

We scour the internet to bring you the scoop on what’s hot and trending in tech and business weekly. Here are your weekly tech and business news roundup. Nigerian Government and NigComSat Sign MoU on 5G spectrum A Memorandum of Understanding (MoU) was signed between the Nigerian Communications Commission (NCC) and Nigerian Communications Satellite (NigComSat) recently. The move will facilitate the release of contiguous bandwidth in one of the most suitable frequency spectrum bands for the early deployment of the fifth-generation (5G) Network services in the West African nation. Read more… 4 Lessons Entrepreneurs Can Learn From John Paul DeJoria’s

Digital Strategy Planning: How to Maximize Your Ad Budget

The goal of every marketer or business owner is to implement the most effective digital strategy without blowing their budget. This is particularly important for startups and small businesses as they are unlikely to have an exceedingly large ad budget. As a small business owner, you’ll probably not have money to throw at several campaigns to identify what works best. And with limited funds, it will be tough to elevate your brand above your competitors. Fortunately, you can still maximize your ad budget and hit successful back-to-back digital ad campaigns with the right digital strategy. These tips will show you

7 Powerful Marketing Trends of 2021

Even the most exceptional products require unique marketing to succeed. The growth in technology today has expanded the scope and creativity of marketing practices especially with the trends in 2021 Thus, brands that integrate the latest technology trends with innovative marketing create an outstanding presence. Technologies express how people interact between themselves and with brands. As technology evolves, an individual’s way of life gets some sort of a makeover. That’s why it has become important more than ever that businesses seeking to engage their audience need to get on board with the latest and the trendiest. Indeed, human connection is

Video Marketing Best Practices – The Top 5 Google Certified

According to Google, there are five major SEO video marketing best practices. This was revealed in a recent Lighting Talks video. The video by Google places emphasis on why videos need to be optimized for search engines just the same way you would optimize written content. However, unlike written content, there’s a different approach to handling SEO for videos. In the recent video shared by Google, the search giant explained how website owners can send signals to communicate exactly what a video is about. Once the Google Algorithm can understand what a video is about, it will know how to

How to Improve Google My Business Ranking in 2021

Getting targeted visibility on Google is one of the most effective ways to grow your business and that’s why, along with optimizing your website and Google Ads, you’ll have to focus on your google my business listing in 2021 It is one of the most crucial steps in any local SEO strategy as it can boost your chances of appearing in Google’s Local Finder, Local Packs, and Maps. Read on to learn about how to rank for Google My Business in 2021. What is Google My Business? Google My Business is a free tool launched in June 2014 by Google.

SEO In 2021 – Braving The Disruption

There’s no doubt that SEO in 2021 will experience a huge shift, and with the major update coming to Google’s algorithm (Google Page Experience) set to launch in May, later this year, you’ll need the right SEO strategy to weather the storm. So, in the meantime, here are some of the most important strategies for SEO in 2021. 1. Page Speed is still crucial for SEO in 2021 It’s no longer news that page speed is closely tied to bounce rates and dwell times. As a matter of fact, Google made it official in 2018 when they announced it as

5 Top Reasons Why Your Business Needs SEO

Perhaps, more than ever, businesses are now focused on getting SEO infused into their websites. SEO is an acronym for Search Engine Optimization and we believe it is something that all business owners must learn. In fact, the importance of SEO is even greater for smaller businesses. It is the most affordable type of marketing that can give them a chance to rub shoulders with bigger companies. Thus, if you measure its importance based on what you can afford to budget, you may lose out on a huge opportunity. SEO should be seen as a lot more than just keywords

4 Signs Your Social Media Strategy isn’t Working

Honestly, building a loyal and engaging social media audience is tough yet, still the dream of many businesses. However, what happens when you invest so much effort required in building an effective social media strategy and yet still fail to get the desired results? Below are 4 ways you can tell your social media strategy isn’t working with suggested solutions: 1. Your Audience Stopped Growing What’s a brand without a growing following? Definitely, you’ll be expecting your social media marketing efforts to yield a steady following to the point where people who love your brand now recommend it to their

5 Golden Email Marketing Rules for Success

Lots of people have the wrong idea when it comes to email marketing. Many business owners fear they’ll only be spamming their customers and leads (since they also have been victims of spam emails themselves), as they totally ignore email marketing golden rules for success. These fears are quite natural, to be honest. Some unintelligent marketers have abused the email marketing medium. These dimwitted individuals purchase email addresses from willing vendors and just spam away with their email blast.  However, when managed professionally, email marketing is still one of the most effective digital marketing strategies. The major goal of your

9 Digital Marketing Metrics for Your Business

You’ve gained more followers on social media and an impressive number of visitors on your website last month. That’s fantastic. You can pat yourself on the back or even pop a bottle of champagne for a job well done. However, the job isn’t done just yet. You’ll need digital marketing metrics for your business to be sure these numbers translate into actual conversions or sales. Marketing metrics give you a comprehensive insight into how your digital strategy has performed. When well measured, they can help you understand how visitors react to your business and give you a clear picture of

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