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Search Engine Optimization
The First Step of Discovery During the Buying Cycle.
Get. Discovered.
Higher visibility and rankings on the search engine results page (SERP) translates to more chances that your audience and prospects are going to discover you and click through to your website.
About 98% of people searching for your products and services don’t go beyond the first page of search results. So if your brand is not ranking on the first page, you will not get discovered.
Our SEO Approach
Our approach to ensuring your brand gets discovered via SEO revolves around four key strategic pillars of search engine optimization:
01
Technical SEO
First, our SEO team puts a strong technical foundation in place for your SEO. This technical foundation will ensure that the following objectives are achieved:
- Search engines can explore and crawl your site.
- Search engines know which pages to index and return in search results
- Site is responsive to mobile users
- Site's web pages are loading fast enough across different geolocations
- Website's CMS and development tech are search engine friendly
- Content structure appropriately for search engines to understand.
02
On-Site SEO
Next, we optimize your website as a whole as well as at the page level. At the stage, our experts will focus on the following objectives:
- Learn and understand the language your target audience use in the discovery process
- Each page's URL is easy to understand and descriptive for search engines
- Appropriate key phrases in page titles
- Meta descriptions that increase click-through-rates
- Appropriate key phrases and keyword variations in page copy
- Good user experience (UX)
- Strong call-to-actions
- Structured data markup to increase SERP click-through-rates
03
Content
Then, we look at your brand’s content. You’ve heard the phrase “Content is king,” right? Well, it sure is. Now, it’s time to go beyond the typical brochure-type website content and provide value to your audience and prospective customers to achieve those goals that matter most to them. At this stage of your brand’s SEO, our content marketers will create contents around the following objectives:
- Products & Services- everything about your product and service offerings.
- Credibility & Proof- establish your brand as a subject-matter expert with Social Proof
- Marketing & Solutions- position your brand as an expert and project you to the top of the prospects buying funnel
04
Off-Site SEO
Finally, we build authority, and as the late great Eric Ward succinctly puts it: “Connect what should be connected.”
During this stage, our team will focus on building authority for your website. We will do this through link building by getting other relevant sites to link to your website content. And our belief is in using whitehat, natural, and organic approaches that ensure sustainable link building and search engine ranking.
This phase is crucial to developing strong authority signals that tell major search engines that your content is worthy of the rank. It’s also a tricky part, for if its not done right, search engines will flag and penalize your website. Nevertheless, you’re in good hands with Vexceed!
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