Did you know that including video on your brand’s landing page can increase conversion by 80%? Video marketing should be seen as an investment because it builds trust and credibility.
Also, video marketing encourages social shares, which amplifies your brand’s reach across digital platforms. Did we also mention that search engines love video?
When coupled with display marketing, both marketing technologies provide targeting opportunities to reach your brand’s audiences in ways other media can’t compete.
Here are the top 12 types of videos that effectively grow your brand across the digital ecosystem and connect with your audience.
Tell your brand story such as mission, vision, culture, or products and services with a brand video.
Showcase how your product or service works, as well as demonstrate its uses.
Subject matter experts are thought-leaders, so capturing interviews with one is an excellent way to connect with your audience, build trust and credibility.
If your brand is hosting an event, seminar, conference, fundraiser, etc., produce video documentation and provide highlight reels, interviews, or presentations from the video.
These videos, also known as how-tos or instructional videos, can be of immense value to your audience. They educate your audience as well as provide valuable insights on a subject matter.
Animated movies are good at explaining abstract and hard-to-grasp concepts, products, or services. And the result is a better connection and relationship with your audience.
When you need to provide your audience with a better explanation of your product or service, look no farther than an explainer video.
It's always good to give your audience an exclusive, one of a kind and behind-the-scenes look at your brand. Live videos are a great way to connect with your audience and provide trust.
Engage and build trust with potential customers by providing videos showcasing your customer testimonials. Also, you can convey your case studies through video for improved engagement and conversion.
This type of video allows viewers to view content from every angle. They are suitable for showcases, tours, and anything that requires given the viewer a 360° view.