5 Big Data Analytics Strategies for Digital Marketing Campaigns

5 Big Data Analytics Strategies for Digital Marketing Campaigns-With the digital marketing industry fast getting saturated with so many strategies and campaigns targeted at capturing leads and achieving potential sales or conversions, you’ll have to pull off something really special for your campaign to get noticed.

However, using big data analytics in your strategy can give you an edge over your competitors. But first, let us get up to speed with what big data entails.

What Is Big Data Analytics?

Big data analytics refers to the complex process which requires examining big data to reveal certain information.

This information can include market trends, hidden patterns, correlations, as well as customer preferences all of which can make individuals or organizations make intelligent business decisions.

Generally, data analytics technologies allow companies to better analyze data sets and gather new information. The good thing is that there are lots of tools (free and paid) available for use in gathering big data.

A form of advanced analytics, big data analytics involves several complex applications including unique elements such as statistical algorithms, predictive models, and what-if analysis to roll out comprehensive information on specific details.

As a marketer, big data analytics would be like a valuable torch in a hallway of darkness. You can use it to get a broader understanding of your target market before engaging in a campaign.

This can positively impact your campaign efforts in a massive way while also giving you an edge over your competitors.

5 Big Data Analytics Strategies for Digital Marketing Campaigns

Since digital marketing is broad, there are several strategies you can employ using big data analytics for your campaigns. Below are five ways you can utilize big data analytics for marketing campaigns.

1. Search Engine Optimization (SEO)
Search Engine Optimization

With a great data-driven SEO tool, you can discover the right keywords for ranking at the top of SERPs.

Without big data, you’d probably be taking shots at different possible keywords and guessing which ones internet users would be utilizing as search terms for your offering.

Big data tools such as Google Analytics helps take that stress of brainstorming keywords off you. You can even filter keywords based on their monthly average search volume.

This gives you an idea of how often people use specific terms to search for your product or service in a month.

You will need the right keywords for your organic and paid campaigns. Big data analytics helps make this more convenient and smarter to execute.

2. Competitor Analysis

Another way you can use big data analytics for your digital strategy is for competitor analysis. Before you commence your digital marketing campaign, having comprehensive insights into the secrets of your competitors can give you an edge.

You can pull up data on the keywords used by your competitors and see how they compare to one another. Also, with big data analytics, you can understand your competitor’s ad budgets, discover their backlinks, or even identify new niches.

You can use the information about your competitors to craft a unique strategy that’ll work for your brand.

3. Social Media Marketing
Digital Marketing Social Media with a man and a laptop symbol

Using big data analytics in formulating a strategy can also benefit your social media marketing. Basically, you can use analytics tools to find prospects, measure results, and analyze user behavior.

Generally, if you want to understand what your audience thinks about your brand, you can make use of some exclusive social management tools to analyze social posts at scale.

This can help you develop effective social media strategies to increase engagement and lead to sales.

Fortunately, when it comes to paid advertising, social giants like Facebook give you options to target specific demographics with interests in your product or service.

This lets you target your campaigns at the right audience without compromising your ad budget. As a matter of fact, some special tools can even help you determine the best ad message.

You can use these to optimize your ads to generate more clicks, engagement, and revenue.

4. Email Marketing
Email Marketing

In email marketing, you can leverage big data as a strategy for producing automated email campaigns, optimizing email subject lines, selecting the right time for sending out emails, personalizing content to nurture leads, drive more opens, clicks, and conversions, or sales.

Email marketing remains one of the most assured ways of getting ROI. It can be used in a number of ways, however, combining it with big data is a clever method.

By using the information derived from customers and leads, you can categorize audiences and personalize messages.

Thus, you’ll be showing more relevant content in your email campaigns. This will undoubtedly prove to your customers that your brand understands them and knows what to offer.

For instance, if a customer buys a set of furniture, why not send an email about interior decoration options that match the color and design of the product they purchased?

This can only be possible if you employ big data strategies in your business.

5. Influencer Marketing
Influencer Marketing

Influencer marketing is one of the fastest ways by which brands can easily get noticed. By adding big data to the mix, you’ll be able to manage influencers and foster relationships at scale with your influencer community.

Furthermore, big data lets you process the posts made by influencers and conduct analysis. This helps you understand how well a particular influencer fits with your business or brand.

By narrowing down your search with big data, it becomes easier to find key influencers for your brand. In addition, you can use big data to determine “true influence”.

For instance, a Twitter user may have lots of followers, however, it doesn’t exactly mean they have true influence.

But using web metrics and reliable data sourced from segmented databases, you’ll be able to get an idea of true influence.

Big data also makes it easy for you to analyze millions of sources at once ranging from blogs and social media to news websites and even the traditional mainstream media.

It would be nearly impossible to achieve this without employing the skills of a huge team at your disposal.


If your brand or business intends to stay competitive in today’s hyper-competitive landscape, you need to make your digital marketing precisely data-driven.

Big data, when used correctly, will help your brand not just to stay relevant but to also thrive in this world of endless innovation.

We believe the 5 Big Data Analytics Strategies we have shared in this blog will help you with capturing leads and achieving potential sales or conversions, you’ll have to pull off something really special for your campaign to get noticed.

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