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Hottest Digital Marketing Strategies for The FMCG Industry
Digital Marketing

Hottest Digital Marketing Strategies for The FMCG Industry

Hottest Digital Marketing Strategies for The FMCG Industry – FMCGs are popular because of their immense marketing budgets and 360 marketing strategies. As digital marketing became a common form of publicity, companies across the world are continuing to adapt their marketing strategies to sync with the wave of technology. One of the biggest beneficiaries of this change are FMCGs. In this article, we will discuss the hottest digital marketing strategies used in the FMCG industry with some additional insights into the five methods FMCGs can achieve greater with digital marketing. What Is FMCG? For those of us who don’t know,
Digital Marketing

Conversion Architecture Examples for Top E-Commerce Stores

Conversion Architecture Examples for Top E-Commerce Stores – Because lots of e-commerce websites have several products for different target audiences, they’re mostly focused on how to appeal to the various potential customers on that particular page. Although the homepage of an e-commerce platform may generate more traffic on the site than any other page, it doesn’t directly translate to high conversions. In fact, according to a study by Monetate, the average conversion rate of shoppers that land on a website’s homepage is less than 2.5%. This represents a significantly lower number when compared to those who land directly on individual

How to Use Programmatic Advertising in 2021 - Quite frankly, programmatic advertising is a smart and organized way to handle your ad campaigns.
Digital Marketing

How to Use Programmatic Advertising in 2021

How to Use Programmatic Advertising in 2021 – Quite frankly, programmatic advertising is a smart and organized way to handle your ad campaigns. Although it has been around since 2014, programmatic advertising has become increasingly popular as a digital marketing trend in 2021. If you’re a buyer or seller of advertisements, by leveraging programmatic advertising, you can gain more conversions with data-driven advertisement campaigns. That is exactly the point of programmatic advertising. In this article, you will gain knowledge of how to use programmatic advertising in 2021 to grow your business. What Is Programmatic Advertising? Because of the complex nature

social listening
Digital Marketing

The Definitive Guide to Social Listening

The Definitive Guide to Social Listening: How to get started – The concept of social listening refers to the process of monitoring social media platforms for mentions of your product, service, brand, competitors, and more. The great thing about social listening is that it gives brands the chance to track, analyze, and respond to conversations about them on social media. Social listening is a powerful component of audience research. Let’s say you own a laundry business. While out at a restaurant near your laundry shop, you overhear two customers talking about getting their clothes washed after one of them gets

The best content marketing tools in 2021
Content Marketing

The Best Content Marketing Tools in 2021

The Best Content Marketing Tools in 2021 – Popular blogs do not create and market themselves, they take the necessary steps to make that happen. This is because there are thousands of blogs that create content but only very few can be noticed. This is why content creators take extra steps to make their content noticed after taking steps to create them. The process of creating awareness for your content is what is known as content marketing. Now let’s take a look at content marketing and what it entails. What is Content Marketing? Content marketing is a process through which

The Ultimate Guide to Content Syndication

The Ultimate Guide to Content Syndication – Not many are aware of this, but content syndication is a great way to get your content and brand viewed by more people. After working so hard to write your content, get it published to your blog and social media. as well as getting it fully optimized for the search engines, it can be quite disheartening if it isn’t being read and shared by your audience. If it’s any consolation, you’re not alone in this, as getting traffic itself is actually a common problem for the majority of content marketers. Although there are

What Is Guest Blogging in 2021: Guide to Getting Started
Digital Marketing

What Is Guest Blogging in 2021: Guide to Getting Started

What Is Guest Blogging in 2021: Guide to Getting Started – Guest blogging in 2021 has evolved significantly since it became popular among SEO experts. In fact, a lot of people have discovered how pivotal it can be to driving quality traffic to a website. If you have a new website, you’ll realize it can be horribly difficult to draw site traffic without any content or blog posts. Thus, you get to work – creating blog posts related to your niche that will be of value to readers. Unfortunately, you seem to be the only one viewing and reading the

How to Promote Your Virtual Event and Increase Attendance - Vexceed Blog
Virtual Conference

How to Promote Your Virtual Events and Increase Attendance

How to Promote Your Virtual Events and Increase Attendance – So, you’ve been able to arrange an awesome line-up of speakers, sponsors, and breakout sessions for your virtual event. In fact, your date is set and your registration page is up and running. But on the D-Day, you discover quite a lot of no-shows from registered attendees. No matter how impactful a virtual event is going to be, if the number of absentees overshadows the available participants, the entire event can get derailed. That’s why a good attendance rate is one of the major priorities for event planners and organizers

virtual conference 101
Virtual Conference

Virtual Conference 101: Getting Started with Virtual Conference

Virtual Conference 101: Getting Started with Virtual Conferencing – The coronavirus pandemic of 2020 has altered the way businesses are done with stuff like virtual conferencing becoming a thing. With the lockdown, many businesses had to adapt to a new mode of operations. Generally, companies had to leverage the internet to offer their services online. Workers had to start delivering their tasks from the comfort of their homes. In the same vein, event planners also had to discover a way to adapt to this new way of living by bringing audiences together through virtual conferences. So, let’s get down to

7 Successful Mobile Marketing Campaigns in 2020
Digital Marketing

7 Successful Mobile Marketing Campaigns in 2020

7 Successful Mobile Marketing Campaigns in 2020 – As the year 2020 rolled in, we looked forward to a year where mobile marketing campaigns would focus more on budding video-sharing platforms like TikTok along with the evolution of influencers, as well as the continued development of social commerce, shoppable ads, and more. In truth, the majority of those predictions are still viable today. However, not many could have foreseen the disruption of COVID-19 on digital and mobile marketing. Arguably, all of the best mobile campaigns in 2020 came in the wake of the pandemic. In a rush to meet consumers

7 Brands That Crushed Digital Marketing & Lessons Learned
Branding

7 Brands That Crushed Digital Marketing & Lessons Learned

7 Brands That Crushed Digital Marketing & Lessons Learned – Digital marketing is constantly evolving, for this reason, it can be difficult to truly examine what works and what won’t at any random point in time. However, an excellent starting point can be achieved by taking a peek at the brands at the pinnacle of the digital marketing universe and reviewing what worked for them in a given situation. Indeed, there is plenty of misinformation and poorly planned out digital marketing strategies out there. Thus, it can be quite hard to execute your digital strategy but it is not impossible.

Getting Started with Influencer Marketing 5 Super Tips
influencer Marketing

Getting Started with Influencer Marketing: 5 Super Tips

Getting Started with Influencer Marketing: 5 Super Tips – You’ve probably heard of the term “influencer marketing” been tossed around on a number of occasions but what exactly does it entail and how can it benefit your digital marketing efforts? What Is Influencer Marketing? Basically, influencer marketing is a type of marketing strategy that involves the use of key individuals to promote your business. Although the term ‘influencer’ in this context, is actually a shorthand for ‘social media influencer,’ however, it can take many forms such as Instagram influencer marketing, YouTube influencer marketing, etc. Thus, for one to be called

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