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Actionable insights and knowledge to grow your brand through digital engagements.

11 Reasons Why You Need a Digital Strategy in 2022
Digital Marketing

11 Reasons Why You Need a Digital Strategy in 2022

11 Reasons Why You Need a Digital Strategy in 2022: Implementing the right strategies can help your brand stand out, and make more sales in 2022. Of course, you need to be strategic about marketing your brand. Using digital marketing platforms, including Social Media can help you make considerable growth in your business revenue. In this article, we discuss the 11 most important reasons why your brand should use digital marketing strategies to expand more in 2022. The Importance of A Digital Strategy in 2022 Here are some of the reasons why you need to be more intentional about online

10 Digital Marketing Trends for 2022
Digital Marketing

10 Digital Marketing Trends for 2022

10 Digital Marketing Trends for 2022: Can you pinpoint where online marketing trends are going in 2022? That appears to be one of the major questions on marketers and entrepreneurs alike. to answer. From what we know, the restrictions in certain areas of digital advertising will be higher this year. Following the Facebook Analytica scandal and the skepticism by online platform users over the privacy of their information, you can expect stiff regulations on the use of users’ data across platforms in 2022. In this article, we delve into the top 10 trends we expect to dominate the digital marketing

Why digital marketing is important for entrepreneurs
Digital Marketing

Why Digital Marketing is Important for Entrepreneurs

Why Digital Marketing is Important for Entrepreneurs: As an entrepreneur, the most important goal you’ll be looking to achieve is growing and expanding your business. In order to reach that target, you’ll need to employ the precise and excellent marketing techniques that digital marketing offers. If you haven’t started making digital marketing a part of your business, then you could be seriously limiting your business’s growth potential. The numbers do not lie. More and more people use the internet every day and so do your potential customer base. If well utilized, digital marketing for entrepreneurs can be the goose that

How to drive traffic to your blog
Digital Marketing

How to Drive Traffic to Your Blog

How to Drive Traffic to Your Blog: You’ll probably have come across the saying that a blog can be critical in achieving successful online growth for any business. This is probably part of the reason why you are insistent on getting your website up and running. After setting up your website, now comes the tricky aspect of it – How do you get people to visit your new website? Luckily, even if you’re a novice to blogging or you have an existing blog struggling to see results, there are several tactics you can apply to drive traffic to your content

17 Proven Ways to Drive Traffic to Your Website
Digital Marketing

17 Proven Ways to Drive Traffic to Your Website

17 Proven Ways to Drive Traffic to Your Website: It is the goal of every site owner to not only have a superb website with quality content but to also increase their reach and drive as much traffic to this site as possible. This is because having as many website visitors and conversions as possible is what matters to any website owner. Daily, site owners put in the work to ensure they gain more visibility, grow their profile, and subsequently, become an authority in the industry. We have complied 17 proven techniques to help you drive sustainable website traffic quicker.

How to make your website indexing work better
Digital Marketing

How to Make Your Website Indexing Work Better

How to Make Your Website Indexing Work Better: When we think about index in books, we think about the roadmaps to a book, a record of useful words and information that provides more context about a subject matter, in the form of names, places, and things in alphabetical order, giving the page number associated with each topic. In this same manner, indexing is also applicable to websites. Just the way an index works in books, website indexing helps an audience find specific content on a search engine. Indexing is the process through which search engines organize information before a search

pop-up ads
Digital Marketing

Should Your Website Run Pop-Up Ads?

Should Your Website Run Pop-Up Ads? Online ads have become a daily part of internet life, especially for online businesses, as they are crucial for their success. Online ads have proven to be cost-effective, whilst allowing online businesses to reach their target audience globally within a reasonable time. In addition, online ads provide multiple opportunities for both small and large firms to enhance their sales in an efficacious manner as they are contextual, relevant, and targeted. Online advertising is, therefore, an essential part of all online businesses that want to thrive. However, with the rapid evolution of online ads, comes a

nostalgia brand marketing
Branding

What Is Nostalgia Brand Marketing? And How to Get Started

What Is Nostalgia Brand Marketing? And How to Get Started: In a world where everything seems to be evolving at mind-blowing speed, nostalgia proves to be a very powerful emotion. Nostalgia is a passion for the past mixed with a feeling of sadness. This triggers a desire for the ‘good old days’. Like comfort food, nostalgia transports us back to simpler, happier times, and gives us the feeling of comfort and stability – things we all long for in times of uncertainty. According to research, the emotion of nostalgia has been found to counteract boredom, feelings of loneliness, anxiety, and

Tips to improve sales after covid
Business Advice

Tips to Improve Online Sales After Covid-19

Tips to Improve Online Sales After Covid-19 – The COVID-19 crisis led to the limitation of physical interactions between people. Social distancing, isolation, and quarantine became the order of the day to avoid contagion of the virus. This “new normal” has led to the mass adoption of patronizing online stores. As a result, e-commerce stores recorded ground-breaking profits during the thick of the coronavirus pandemicand continues to profit into the future. In early 2021, the EY Future Consumer Index, which has surveyed thousands of consumers since the early days of the COVID-19 pandemic, found that 80% of consumers are still

trending digital marketing topics in 2021
Digital Marketing

Trending Digital Marketing Topics in 2021

Trending digital marketing topics in 2021: As an aspiring digital marketer, it makes sense to have researched the new digital marketing trends at some time or the other. We cannot overemphasize the importance of getting acquainted with the newest digital marketing trends in the industry especially for professionals seeking a future in the field. As the pace of change continues to increase each year, it behooves all marketers to continue dedicating time and energy in a bid to upskill and learn. With a sound knowledge of the technicalities of algorithms, new updates, or features you are presented with the first-mover

latest e-commerce trends in 2021
Digital Marketing

Latest E-Commerce Trends in 2021

Latest E-Commerce Trends in 2021: E-commerce is evolving and upgrades are being formulated regularly to enhance e-commerce technologies and improve customer interaction with eCommerce sites. As customer shopping preferences and purchasing habits lean more and more on convenience, hassle-free experiences, and instant gratification, it is no wonder that the latest e-commerce trends are towards directions that cater to these needs. Online retailers are seeing the need to garnish their e-commerce platforms with trending services that would enable their potential customers to have optimized experiences while on their sites. They do this by incorporating new trends that would allow them to
Digital Marketing

SELF SERVICE TECHNOLOGIES IN DIGITAL MARKETING

SELF SERVICE TECHNOLOGIES IN DIGITAL MARKETING – With the increase in the use of technology in the modern-day, it is no wonder why present-day businesses are leveraging online platforms to market their products as well as their services. Statistics have shown that about 60% of the world’s population makes active use of the internet, which is one major application of technology. In the coming years, as technologies continue to evolve, the numbers are expected to increase rapidly, as people more often than not turn to the internet to aid them in their daily tasks, connect with people from around the

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