17 Proven Ways to Drive Traffic to Your Website: It is the goal of every site owner to not only have a superb website with quality content but to also increase their reach and drive as much traffic to this site as possible. This is because having as many website visitors and conversions as possible is what matters to any website owner.
Daily, site owners put in the work to ensure they gain more visibility, grow their profile, and subsequently, become an authority in the industry.
We have complied 17 proven techniques to help you drive sustainable website traffic quicker.
1. Advertise
Advertising is one of the popularly known means through which you can drive traffic to your website. This could be in the form of paid advertising, social media advertising, and display advertising on Google networks.
With paid adverts, you can leverage major search engines to advertise your website. You only pay when a visitor clicks on an advertisement.
As a result of this, paid advertising has been readily called pay-per-click (PPC) advertising. For sites that need to gain exposure fast, pay-per-click (PPC) campaigns would prove very helpful.
This is because they can start driving traffic to your website almost instantly. PPC campaigns usually include an abundance of metrics to help you monitor your campaigns, creatives and customer journeys.
This could also help in measuring the effectiveness of your campaign to determine the best use of your marketing budget.
With social media advertising, social media platforms are utilized instead of search engines. This allows you to tailor advertisements to specific buyer personas with an incredible degree of granularity as social media platforms collect massive amounts of data about their users.
Because of this, social media marketing appears set to become a critical component of current and future marketing campaigns.
2. Become Serious about On-Page SEO
On-page SEO (also known as on-site SEO) refers to the practice of optimizing your web pages to improve your website’s search engine rankings.
This eventually earns your site organic traffic. If you’re looking to boost your website’s organic traffic, optimizing your website content for the search engines is your go-to.
Most website owners tend to focus more on off-page techniques – such as link building – and other technical elements.
But really, what helps search engines understand your website and its content is the level of your on-site (on-page) SEO optimization.
To optimize your On-page SEO, focus more on making the most of your image alt text, meta descriptions, include internal links to new contents, write compelling headlines and header tags.
It also helps to ensure that you maintain user engagement throughout your website pages.
To increase user engagement, focus on aspects such as site speed, user experience, and content optimization. We want to keep users viewing your content, interacting with it, and keep coming back for more.
3. Focus on Long-Tail Keywords
With the fierce competition that would inevitably set in with SEO optimization (particularly with your main keyword), a long tail keyword strategy could help you out.
A long-tail keyword is a phrase that is typically made from three to five words. These kinds of keywords are usually more specific and less common than other keywords.
This then helps you attract more high-quality traffic to your website which is more likely to lead to conversions.
During the customer journey, long-tail keywords become more important as their journey evolves.
Typically, users begin with a simple search and as the search engines guide them to solving their pain point, their searches become more detailed.
This is where long-tail keywords will become important to separate your brand from your competition.
To make the most out of long-tail keywords, leverage your query research via search engines by typing a simple search into the search bar and see what keywords auto-fill into long-tail keywords.
These keywords are what users are searching for. Optimize for them on your web page.
4. Review Your Analytics Data
Website analytics provide you with reports on how your visitors behave on your website. This gives information about their age, gender, location, and how they landed on your site (traffic source).
With your website analytics, you can review the most popular content on your site, your total conversions, and so on.
This information can help you stay fully informed and plan business strategies that would allow you to grow your site faster and drive the targeted audience to your site.
5. Try Guest Blogging
Guest Blogging is a tactic where you write for other blogs and in return, the editor/site owner will usually allow you to link back to your site.
This allows more referral links, more backlinks (which correlate with rankings), and increased brand awareness.
Through guest blogging, you can secure a guest post on a reputable site which consequently increases your site traffic and helps you build your brand into the bargain.
6. Invite Others to Guest Post on Your Website
While you can write for other blogs, you can also invite them to write on your blog. These guest writers would most likely direct people to their guest post on your blog. This way, your site is getting more visibility and hence, more traffic.
For guest blogging to be effective, it helps to invite others whose niches are the same or at the very least, similar to yours to guest post.
7. Be Active on Social Media
So you have set up your website and everything looks great. From the website interface to the content published.
You wait a few days but you’re not getting the traffic that you want on your site. It’s not enough to have a great website with quality content if the website is not seen.
With the advancement of technology, social media is one tool that every website owner ought to leverage.
Use social media channels to promote your content. For B2C product companies, social sites like Pinterest and Instagram would work better.
8. Make Your Website Fast and Responsive
Another factor that can keep pushing visitors off your site regardless of great your content is the level of responsiveness of your site.
Most times, people turn to the internet and expect to get a fast response. Stumbling on a page with slow responsiveness is a defeat to this goal.
As such, they would rather visit other competing sites with much faster responsiveness.
Optimize the speed and responsiveness of your website if you don’t want your visitors feeling frustrated every time they visit your site.
9. Engage in Internal Linking
Internal linking aptly boosts a website’s SEO content marketing. They do this by aiding in the website navigation, defining the architecture and hierarchy of the website, and distributing page authority and ranking power throughout the site.
With this, search engines would be able to pick up your site, allowing you to rank in search pages. This increases the organic traffic that gets driven to your site.
10. Use Schema Microdata
Schema Microdata s another great tool for driving organic traffic to your site. Like Internal Linking, Schema Microdata makes it easier for search engine bots to find and index your web pages.
This tool works this way because schema microdata is one of three code languages designed to provide search-engine bots programs with information about website content.
11. Craft Engaging Headlines
Headlines are what compels a reader to click on your content. This shows how very important headlines are.
Master the art of headline writing as this plays a key role in driving organic traffic to your site.
To know a strong headline, look out for whether it provides specific information and gives a little detail to draw people in but stop short of telling the whole story.
12. Post Content to LinkedIn
LinkedIn is gradually becoming more than just a platform where you find jobs. It is now a bridge for content.
Through LinkedIn, you can drive views to your content, landing pages, videos, and more.
LinkedIn is currently the world’s largest Professional Social Network and it gets lots of visitors every day.
Posting your content on LinkedIn would not only increase the traffic on your site but also increase your authority and profile within the industry.
13. Implement Email Marketing
Email marketing is a fast-growing content marketing strategy. It is mainly used to create brand awareness, build trust and loyalty among customers, as well as increase the customer base & purchase patterns.
Usually, these business owners, have a list of email subscribers to whom they send weekly, bi-weekly or daily emails notifying them about what’s new in their brand.
Through email marketing, you may be informing your subscribers about new products or services available for them to try/buy, or build a relationship with them to create interest.
To make the most out of email marketing and drive more traffic to your site, ensure your website’s landing page is properly optimized, use mobile-friendly emails, and send personalized emails.
14. Interview Industry Leaders
Another great way to drive more traffic to your site is to interview the big heroes in the content industry on your blog. This could be authors, bloggers, and executives from companies in your or related niches.
You could leverage email interviews for this. Many bloggers wanting to interview leaders in the content industry prefer email better mainly because it gives them the chance to answer the questions on their terms and schedules.
Request an interview via email to any industry leader you want and publish the interviews on your blog.
Just like guest posting, this would cause your site to gain more recognition, boost your authority and consequently, drive more traffic to your site.
15. Promote a Sense of Community
Having customers feel like they belong and that their feedback is affecting the way you do things will drive traffic to your website.
This is because people naturally have a desire to belong. They want to speak, and they want you to listen. It is no wonder why they are naturally drawn to sites that gives them this liberty.
16. Post Your Content to Aggregator Websites
A content aggregator website is a site that collects data from other sources across the internet and puts the information in one place where users can access it.
Aggregating content is a proven method that eliminates competition rather than creating it.
Find famous aggregator websites that collect valuable content in your industry. Submit your blog to them and publish relevant content regularly.
This can increase your blog visibility exponentially.
17. Research Your Competition
Staying up to date with what’s new in the content industry and what your competition is up to is very important if you don’t want to be at a disadvantage.
Researching your competitors helps you understand why customers choose to buy from you or your competitors and how your competition is marketing their products.
Over time, this can help you improve your marketing programs.
Conclusion
Gaining visibility and driving more traffic to your site is not as complicated as you think.
By leveraging these methods and tools, you can be sure your content reaches the targeted audience on a wider scale, organic or not, and drive traffic to your website
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