Blog @ Vexceed

Actionable insights and knowledge to grow your brand through digital engagements.

Tag: Performace Marketing

Performance Marketing

Performance-based marketing: Understanding CPL & CPA

Performance Based Marketing: Understanding CPL & CPA – What is the purpose of your marketing campaigns? To increase sales? Raise awareness? To collect leads?  Whatever your incentive, you’re not doing it for entertainment. You’d rather expect something in return. Even so, you don’t always get what you want.  Sometimes you

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