Content Quality Vs Backlink Quality: Which Matters More?

Content Quality Vs Backlink Quality: Which Matters More?: Reaching the target audience is essential in every business and to achieve that, one has to utilize SEO. Acknowledging the importance of Search Engine Optimization as a business owner is the first step to take in any business venture for it to thrive.

That said, over to the main topic, between content quality and backlink, which matters more? There has been lots of debate on this matter, as people do not know which one should be put first, content quality or backlink quality.

Marketers and those who run websites are mostly affected. Some speak in favor of quality content because it generates huge traffic, providing room for interaction. Backlinks on the other hand give visitors shortcuts to the website.

In all sincerity, they are both needed and play vital roles in every website. The majority of SEO experts utilize both in creating a standard website for your business. However, if you must get on with this, ensure you offer original content and backlink to customers.

Why Content Is Important

Good content is key in all websites. Providing genuine content on your website is a sure way of keeping visitors glued to your web page.

It’s a bridge between you and the prospective clients. Seeing that the first thing clients take interest in is content, then it should be capitalized on to grow the website.

Types of Content

The first thing that comes to mind when we talk about content is products descriptions or blogs post but it’s more than just that.

Content could be in form of visuals. Visuals are the video graphics, images, etc., that you see on a web page or social media pages i.e YouTube, Instagram.

Content is a copy which are the instructions, messages, structure of the page, products information/description, page content, literally anything you see on the website page.

They could be products/services which are services you render or products you sell on the websites that generate traffic.

How Content Helps SEO

Content helps Search Engine Optimization in a lot of ways. They are the main formula every SEO expert needs to create a perfect website.

Content provides every single detail about the products or services you are offering to clients giving them a better understanding of what they are getting into.

Moreso, content helps increase your rank on google and products’ visibility. It also provides visitors with necessary details about a certain product through search engines, thereby building a space for conservation for them.

Advantages & Disadvantages Of Content Marketing
  • It is perfect for long-term SEO methods.
  • Content helps create an identity for your brand.
  • It projects your business on every social media platform, thereby increasing your customer base.
  • Content does not require SEO tools to be effective.
  • Content stays effective for a long period.
  • It serves as a connection for potential clients.
  • Content takes a lot of time before it begins to generate traffic on the website.
  • It requires a lot of energy to build and manage.
  • To stay valid on the website it needs original visuals and copies.
  • Content costs a lot of money to maintain.
Aspects of Content Quality

Before settling for content as your main SEO strategy, there are certain aspects you should consider as they add quality to the content. Some are below;

1. SEO Goals

First, you must think of what you hope to achieve from organizing a campaign. You must first be clear about the goals of your SEO campaign.

Content is not the best strategy because it requires lots of effort, resources, and time before it begins to yield results for those who seek fast results.

It is true content takes time before it materializes but it remains the quickest way to build visibility for your brand. All that is needed is patience.

2. Resources Available

To produce original content, you have to invest lots of resources and money to be able to hire content creators, content editors, graphic designers, and copywriters.

They all work hand-in-hand to create a standard website. You will also need to create quality videos, images, and other informative graphics needed to boost visibility on your page. To achieve all these you need to have a perfect plan and resources to back it up.

3. Target Audience

This is very important in every website. While thinking of a good marketing plan, you should also think of ways of how the content reaches the target audience.

Whatever you sell to clients must be seen in your content with every essential product information included.

Why Backlinks Matter

For those who speak in favor of backlinks, guess what, backlinks also play a very important role in your digital strategy.

Backlinks are quick to action as many professional SEO strategists refer to them. These actions boost the quality of internal links seen on a website page. It also increases google ranking as well as brand visibility.

Backlinks are created via copy, blog post, customer review, visuals, guests posts, and so on. Backlink builds a strong presence for your brands and as a result of this, your website gets google support to operate without any issues.

To ensure visibility on social media, you must insert more backlinks on your website.

How Backlinks Help with SEO

Backlinks help a lot with SEO by letting google know that your website is credible and can be used as links for anyone who wishes to.

Not only does it give value to your website, but it also boosts your website ranking on the Search Engine Result Page (SERP).

Furthermore, if someone with an old website domain links to your page content, it adds more credit to it. You should concentrate more on the quality of your backlinks than quantity.

Advantages & Disadvantages Of Link Building
  • Backlinks aid in getting fast and positive outcomes.
  • Backlinks do not require much time and money to create, unlike content, thus, making it very easy to manage.
  • They are less expensive to set up.
  • You do not need any skills to add backlinks to your website.


  • Backlink performance is unpredictable.
  • They might take so time before showing results.
  • Backlinks depend so much on SEO algorithms to be effective.
  • Backlinking alone is incapable of building a solid brand reputation.
Aspects of Link Building

You must take note of different aspects of backlinks before building links on your website

External & Internal Links

These links are the fastest ways visitors can view your web content, increasing your rankings on google. Internal links serve as a navigating tool for clients to move from one webpage to another. External links on the other hand take visitors to a different website

Guest Posts

Guest posts are text or content that can be seen on websites or blogs. Bloggers are usually hired to handle this area. It is an effective method of link building as it enables you to get the attention of various clients and keep them glued to your website.


From this article, we can understand how relevant good content and backlinks are to websites and the value they give to your business.

Posting unique content on your website creates huge social media traffic, builds a connection with users, and increases search engine and google rankings.

Backlinks also spice up a website by granting easy access to your page to clients via internal and external links added to the webpage. The more links are included to your page, the faster google recognizes and ranks it. From this blog you should be able to decide between content quality and backlink, which matters more, and which one should be put first, content quality or backlink quality.

Why Choose Vexceed Technologies For Your Digital Marketing Agency?

Vexceed is a full-service digital marketing agency. We provide a wide range of digital strategy services to clients of all industries. Our digital marketing services in Nigeria include consulting and management options for a variety of online marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) ads, copywriting, e-commerce, conversion rate optimization (CRO), and more. We also offer expert branding and digital PR services for both eCommerce and B2B companies.

Don’t just partner with any digital marketing agency; work with a company you can trust. Vexceed Technologies Limited is the best digital marketing agency in Nigeria.

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