A Complete Guide to TikTok for Business in 2022

tiktok for business

A Complete Guide to TikTok for Business in 2022: TikTok is a major social media platform that enables users to create, watch, and share 15-second smartphone videos. 

The app is notable for its addictive quality and high levels of engagement, big props to its individually tailored feeds of quirky short videos set to music and sound effects. 

On Tiktok, both amateur and professional creators can add filters, background music, and stickers to videos. 

They can collaborate on content and create split-screen duet videos even though they’re in separate areas.

How Important is TikTok to Your Business?

Well, TikTok now has over 1 billion users since its launch in 2016, with the brand estimating that the same 1 billion are active monthly. 

The publicity is truly extraordinary. And while these numbers may appear aggressive or as if it is too late to apply, this is not the case, and you are not alone. 

Users use TikTok to have fun and stay updated with the latest trends. This is how you can tell if it is relevant to your business, knowing that you need to keep up and be able to introduce the company to the latest trends and fun advertising methods. 

Even if you promote a very serious brand, you can still market to Tiktok because TikTok has become one of the top social media platforms for business in the world; but is it useful for your business? 

So many people use it. It is an instance of being exposed to the right people, but as you are likely aware, this may be a smaller portion of potential customers compared to TikTok’s more creative and entertaining side. 

As a result, it is left to you to decide whether it is worth the time, money, and effort.

What Content Performs Well on TikTok for Business?

TikTok creators can become famous overnight, whereas influencers can take months or even years to build a large following on Instagram. 

Instagram content is only shown to a user’s followers (known as the traditional social graph). As social media shifts toward making the most entertaining content more discoverable, the standard influencer model changes.

Popular, interesting, and enjoyable content and in-depth TikTok insights are key to TikTok influencer marketing success. 

One of the nastiest challenges for brands is staying on top of what’s trending, which changes frequently. 

Influencer campaigns help gain new followers and as a source of information during the content creation process.

How Can you use Tiktok For Business to Increase CRO?

TikTok native advertising enables a brand’s promotional videos to show up in a scrolling user’s feed, also known as the for-you page. 

Users can identify advertisements by the presence of links to the company’s website at the bottom. 

With this opportunity, a brand can put in an offer on ads in the same way that Google does, narrowing down who they can target specifically.

If a brand can reach the right people, native advertising can increase interest and conversions for your business. 

Fully understanding who to target on TikTok, conducting research to find the right audience, and producing an engaging video ad will help you succeed on the platform.

Another type of advertisement is a takeover. When a user opens the platform, the first thing they see is a full display of an ad you’ve chosen to run. 

Tiktokers will only see one of these per day because seeing a lot of ads when you just want to scroll for entertainment doesn’t make sense. As a result, running these kinds of ads is prohibitively expensive.

Sponsored hashtags are a type of TikTok advertisement in which brands create a challenge with a creative hashtag name and encourage people to participate. 

This is an excellent form of advertising because it broadens the reach by involving a diverse group of people. 

When someone taps on a sponsored hashtag, they will be taken to a page with the challenge description, a brand logo, the most popular videos for that challenge, and maybe a link to a website or landing page.

To get your sponsored hashtag further, you must pay a hefty fee to appear on TikTok’s discovery banner. 

There is another way to use hashtags in a similar way that is less expensive but still effective, with the concept of hashtag challenges remaining the same.

Influencer Promotion

The discoverability of TikTok allows savvy brands to reach a large number of potential customers they would not have normally reached. 

While brands are still brainstorming and coming up with new ways to reach users, some brands have already found success on the short-form video channel by utilizing influencers.

Using Tiktok for business is unlike many traditional marketing platforms in that followers and engagement are not inherently linked. 

Because the For You Page (FYP) is almost entirely algorithm-driven, even small brands can reach large audiences. 

That possibility is even greater with influencers. On TikTok, it’s normal to see brands with views in the low thousands on the majority of their posts, alongside several posts with views in the hundreds of thousands. In contrast to other channels, followers are no longer your limit.

How to Identify the Best Influencers for You

While incorporating some existing partnerships into your TikTok marketing strategy is likely to be successful, we recommend focusing on influencer-first partnerships. 

Because TikTok is so trend-driven and moves fast, creators who don’t keep up with the latest trends will not achieve the same level of reach. 

The TikTok algorithm is sophisticated. Working with TikTok-first influencers ensures your content reaches an extremely targeted and engaged audience right away, resulting in more leads and conversions. 

However, as with any normal digital marketing strategy, results vary depending on your brand.


Without engagement, social media is nothing. People are not using social media to have one-sided conversations. 

They want to connect with both people and brands. What started as a way for people to connect with their friends online has evolved into a platform where brands can engage in meaningful conversations with their followers and customers. 

Furthermore, small business social media engagement has a significant impact on everything from brand awareness to customer loyalty. 

When you place your brand on this platform, you can’t just take the same approach you do on other social media platforms like Twitter or Instagram. 

TikTok is very different in that it requires you to show content that is both entertaining and current. TikTok engagement entails using hashtags and tagging similar accounts in your industry to your content. 

Communicating with others is also essential; being able to hold a conversation will make someone feel much more valued by your brand.

Hashtag Challenges (HTC)

Brands have understood the potential of a viral HTC and have begun to create their own branded hashtags in recent times. 

Brands would develop online ‘challenges’ around their products on Instagram, Twitter, and Facebook, and encourage people to participate, often with the help of influencer marketing. 

The task is frequently simple, such as sharing a makeup-free selfie, performing a basic dance, or executing an outfit transition. 

The easier it is to adopt a trend, the more people follow. TikTok has arrived, and HTCs are more prevalent than ever. TikTok’s fun, trend-jumping nature lends itself to branded hashtags with a massive reach.

It’s simple to make a hashtag challenge; merge a catchy hashtag with a video that shows a particular action, dance, or athletic feat and challenge others to do the same.

TikTok HTCs stimulate users to record themselves performing a specific action and upload it to their accounts. 

Because of TikTok’s sophisticated algorithm, the more frequently users interact with a specific hashtag, the more often it appears on their For You Page (home feed).

Consider bottle flipping, basketball trick shots, lip-syncing, or dancing to a specific song — basically anything and everything! 

A hashtag challenge can be created by anyone and hoped to go viral, but the Branded Hashtag Challenge is a paid-for version that goes a step further.

When a brand sponsors a hashtag challenge, it transforms into a branded HTC — and it’s an incredibly effective way to raise awareness, drive engagement, and grow a fanbase.

Branded Lenses

Branded lenses are bespoke stickers, filters, and lenses that people can use with your branding. Basically, it is another type of advertisement that allows for user-generated content! It’s fantastic! Creating a community around your brand is the best thing you can do for your Tik-Tok business.

Using high-quality, branded lenses increases engagement, which leads to more conversions. 

Customization features enable your brand to express itself through custom stickers, filters, and lenses, making this a unique form of advertising for your company.


TikTok success usually requires ongoing optimization. Utilize TikTok analytics tools to track your performance on the platform and identify areas for improvement. 

Use these tools to track engagement metrics for specific content, hashtag reach, and the best times to post. Some tools can even assist you in identifying potential influencers and forecasting future trends.

With these insights, you can plan ahead of time and optimize your content strategy for better performance. For example, posting during a period of high engagement is likely to increase the visibility of your content.

Why Choose Vexceed Technologies For Your Digital Marketing Agency?

Vexceed is a full-service digital marketing agency. We provide a wide range of digital strategy services to clients of all industries. Our digital marketing services in Nigeria include consulting and management options for a variety of online marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) ads, copywriting, e-commerce, conversion rate optimization (CRO), and more. We also offer expert branding and digital PR services for both eCommerce and B2B companies. 

Don’t just partner with any digital marketing agency; work with a company you can trust. Vexceed Technologies Limited is the best digital marketing agency in Nigeria.

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