Instagram Reels are a popular Instagram feature that drives a lot of traffic and helps get new visitors to your brand’s Instagram page.
IG Reels provide organic reach for FREE. This means that there are numerous opportunities to be featured and seen by a large number of potential future clients.
More exposure equals more leads and sales. We have put together a good number of ideas and examples to help you create interesting Instagram Reels for your business.
If your company has yet to incorporate Instagram Reels into its social media marketing strategy, now is the time. We’re here to help you get started creating content for Instagram Reels.
Why do Instagram Reels exist?
Social media has contributed to the transformation of the purchasing “funnel” into more of a “web” of different places your customers go to find products and services.
With one billion monthly active users and 500 million daily users, Instagram is one of the fastest-growing social platforms. That is a rather large pool of potential customers for your business!
Aside from the fact that it’s video content, Hootsuite discovered that when they published Instagram Reels, they saw an increase in overall engagement.
What exactly are Instagram Reels?
Reels is an Instagram function that is available on iOS and Android that allows you to shoot, edit, and share 15- or 30-second videos.
Reels, unlike Stories but similar to TikTok, provides sophisticated editing and video processing tools. You can add music, speed up or slow things down, add special effects, and more.
If you post a Reel to a public account, any other Instagram user can use that audio track to make their own Reel.
Reels appear in both the Reels and Explore tabs of your profile, but you can also share Reels in your feed, Story, or directly with another user.
Your Reels will also be found when people search for the song or hashtag you used.
How to Make an Instagram Reel for Your Company
Here are the four basic steps for creating an Instagram Reel for your business.
1. Switch to Reels mode
Go to your profile, tap the plus sign, and then select Reels to enter Reels mode in your Instagram stories. Then select Reels.
2. Select your options
Special effects, audio, length, speed, effects, touch-up, and timer options are available. (Audio and effects can be added later.)
Speed: Slow down or accelerate your video.
Music: Adds an audio track of your preference from the app’s catalog or from other Reels users.
Choose between 15 and 30 seconds in length.
Touch up: For that smooth skin appearance.
Effects: Add filters and stickers; you can also use any of your previously created filters.
Timer: For hands-free video recording, set a timer.
After you press the Record button, a 3-2-1 countdown will appear before you begin recording.
3. Recording, previewing, and editing each clip
As you record, a progress bar will appear at the top of the screen to help you stay within your time limit.
When you’re finished recording, click the preview button in the bottom right-hand corner of the screen.
Remember that Reels lets you stitch together clips that you record or upload from your gallery, so you can also include those.
When you hit preview, you’ll see more editing options and the original options if you didn’t select them before recording.
Adjust camera audio and add music (if you haven’t already).
Record audio over the video as a voiceover.
Decorate with GIFs, stickers, emojis, countdowns, labels, and so on.
Make lines, arrows, scribbles, or write something with a pen.
Text: Different colored text overlay
Before recording the next clip, align objects from the previous one to create smooth transitions for moments such as changing clothes or new characters appearing in the video.
4. Distribute your reel
When you’ve finalized recording and editing all of your clips, click the “Share To” button in the bottom right corner (as shown above), and you’ll be taken to the publishing screen.
Choose a cover, and add a caption and hashtags before publishing your Reels.
What Reels strategies will help my brand gain more Instagram exposure and traffic?
There are millions of Reel videos on Instagram. Contrary to popular opinion, doing what everyone else is doing with Reels is a good idea.
No, not precisely the same stuff, but if the major Instagram influencers are doing a trending type of Reel video, it’s best to follow suit.
Here are 7 Reels ideas to help your brand generate publicity, traffic, and followers.
1. Use Instagram Reels to document the product-making process
Another intriguing concept that will undoubtedly catch the attention of Instagram users? Creating videos.
You don’t have to film an entire documentary about the process of creating a product under your brand.
Simply show snippets of the preparation, manufacturing, and finished product stages. This may appear simple, but it will undoubtedly increase your followers 😉
Users on Instagram value authenticity; demonstrating that your brand is open about how it creates its products will impress anyone.
2. Bring Tweets to Life
Tweets perform well on Instagram, making them an excellent source of inspiration for Reels’ content. Author and influencer Michell C. Clark, takes his Twitter wisdom to Instagram by superimposing Tweet screenshots over video B-rolls.
This is simple to do in an editing app like CapCut or Inshot. You can also use Instagram Stories to make a 15-second layered clip — simply create a story with your video B-roll and add your Tweet screenshot using the Add from Camera Roll sticker.
When you’re finished, save the story and upload it to Instagram Reel.
3. Display your company’s best-selling products on Instagram Reels
It’s a good way for new brands to promote their products on Instagram.
People who have never seen or heard of your company’s products and services will be introduced to them.
This not only promotes your brand’s products but also increases sales! It’s also a product recommendation for people unfamiliar with your brand and who don’t know which products to try.
4. Collaboration with Creators
One simple way to create Reels content is to… hire creators to do it for you. This does necessitate a budget and some project management skills, but collaborating with creators for Reels content can yield multiple benefits.
One of the most efficient strategies is to use Instagram’s Collabs feature, which allows a creator to post a Reel to both their feed and yours at the same time.
It’s a good way to cross-promote your Reels while also increasing your account’s engagement.
5. Distribute User-Generated Content (UGC)
Our final Reel-y quick win tip is an old standby: sharing user-generated content (UGC). Original content is always preferable, but UGC is far superior to nothing if you’re short on resources and time.
Indeed, some of the most popular Reels have come from community members. Sharing Reels from your community can help you build rapport and act as a third-party endorsement for your product or service — but always remember:
Before sharing content on your page, obtain permission to repurpose it. In the caption, clearly credit the original creator. Include the original creator’s name in your reel.
Even if you have limited video skills, there are numerous ways to create Instagram Reels. In fact, you can create high-performing Reels without ever filming a single frame!
6. Instructional Video (Instagram Reels videos can help you convert more customers)
Demonstrating how to use your products or browse your website is a great way to explain things to a new and confused customer. Demonstrations, like FAQs, are extremely helpful in demonstrating how simple and uncomplicated your products and services are!
Things that seem simple and obvious to one person may not be the same for another. It’s also useful for those who need assistance understanding your company’s products and services.
Your brand’s credibility and customer trust will increase with reels like these.
7. Participate in Instagram Reels’ Trending Challenges
Yes, your brand can also participate in trending challenges on Instagram Reels! Be inventive in incorporating these challenges into the products of your brands.
Involve your employees in these challenges to demonstrate to your audience how your brand has a family-like working culture.
Following trends increases the likelihood of your brand’s Reels going viral! Trending challenges on Reels generate a lot of views and reach.
It is without a doubt one of the best ways to promote your brand – through a trending Reels challenge.
Instagram Reels ideas are current and relevant and will help your brand’s Instagram followers grow. What are you waiting for if your company hasn’t jumped on the Reel trend yet?
We are confident that you will be very pleased with the results once your company begins using Reels.
More visitors with higher engagement, reach, views, and profile. That is how Reels can help your brand grow! It takes some work, but you will see the benefits if you do it correctly.
Make sure your Reels are posted on Instagram at the optimal time for maximum reach and exposure. We wish you the best of luck on your Instagram Reels journey.
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