Perhaps, more than ever, businesses are now focused on getting SEO infused into their websites. SEO is an acronym for Search Engine Optimization and we believe it is something that all business owners must learn.
In fact, the importance of SEO is even greater for smaller businesses. It is the most affordable type of marketing that can give them a chance to rub shoulders with bigger companies.
Thus, if you measure its importance based on what you can afford to budget, you may lose out on a huge opportunity. SEO should be seen as a lot more than just keywords and ad-centric marketing.
It is more about how a brand looks, feels, and acts on customer demands. Your website’s navigation, blogs, and content delivery make up your organic SEO efforts.
And when mashed up with the right strategy, SEO marketing can spur your brand viral and make it stand out beyond your nearest competitors.
Here are 5 top reasons why your business needs SEO marketing:
1. Return on Investment (ROI)
There’s no mistaking it. SEO marketing is one of the most effective ways you can generate a reasonable return on investment. As a matter of fact, it is second only to email marketing.
SEO marketing strategies deliver exciting ROIs, however, you’ll have to dedicate months of build-up in order to see the results of your efforts. What makes SEO a long-term investment is that it is focused on attaining organic traffic.
Thus, your goal is to get only high-quality traffic leads and as such, it would be needless (and a waste of effort) to cast the widest net by focusing on traditional forms of marketing such as advertising on TV.
However, with an SEO marketing company, you can be assured of improvements in web traffic and overall conversions.
Agencies that offer SEO services will help in enhancing optimizing your website, social media accounts, diversifying content, and much more.
2. Appear on Search Engines Like Google
Definitely, one of the most difficult things for any small business is to show up on a search result organically.
Indeed, paid search positions are possible and quite valuable, however, organic results from SEO efforts are the cream of the crop.
We’ll focus on Google’s search engine here because they have over 86% of the world’s search market share.
China’s Baidu comes second followed by Bing. However, if you focus on optimizing your site for Google, chances are great that you’ll also do well in the other search engines.
Basically, it’s much easier to rank for other search engines save for Google.
Aside from the fact that these other search engines have much lesser competition, optimizing on them is more adaptable compared to Google’s complex algorithms.
Thus, knowing how to rank well on Google will help you rank on other search engines like YouTube.
3. Gain Trust and Authority
With the most recent move to HTTPS, trust and authority have become a top priority. What this implies is that a well-optimized website conveys a degree of trust and believability to users.
Being honest and connecting on a personal level with your audience are the best moves you can take to grow your brand. At the start of SEO marketing, it was much easier to rank on search engines.
All you had to do was stuff keywords into spaces on your site. Unsurprisingly, this category of spammy content no longer flies with Google.
You’ll have to understand your business’s demographics and infuse them with valuable content rather than clickbait.
All organizations need traffic, trust, as well as believability. Too bad, not many realize that UX (User Interface) is also tied to SEO. That’s why it’s important to improve trust and believability regardless of how hard it comes by.
Employing the best digital marketing agency near you can help with balancing style and practicality for your brand.
In addition, you’ll have to get people to trust your website by removing any leaks or components that can be regarded as negative SEO.
You should consider investing more in testing and UX data to make your brand attract people and let them trust you most importantly.
4. Access to Relevant Data
Because SEO is inherently tied to search engine results and user behavior, a lot of data on how people arrive and navigate your website is going to be available for analysis.
As a business owner, it can quite a challenge to gather this data on your own and break it down into digestible formats that you can use.
However, an experienced SEO team will know what tools to use and the techniques to be employed in analyzing this data.
The best part of it is that you’ll be able to get a clear picture of what area of your online presence needs more work. You can only get some of this information through experience with SEO.
Some free tools, such as Google Search Console, are quite powerful when it comes to tracking your website’s performance as well as user interests.
When combined with Google Analytics, you’ll be taking a generous peek at all sorts of valuable information.
With all of this data, you can better plan the perfect strategy that will guarantee success for your SEO marketing.
5. Leverage SEO over Bigger Businesses
Local SEO is the key you need if you’re a small business looking to get one over established corporations.
There’s no doubt about it that ranking for positions on Google search engine for local products and services is much easier than general, popular terms.
Basically, people who are searching for local businesses on Google will skip over generic search results. For instance, if you’re searching for “red velvet cake in surulere” then you obviously don’t care about what Shoprite is selling.
You’re looking for a local specialty with the intention of purchasing locally. Thus, as a small business that sells red velvet cakes, your SEO can outrank all national competitors.
Of course, you’ll need an SEO expert who knows what keywords to rank for and has local blogs, local celebrities, as well as local reviews to post up. If your business has a presence on Google Maps, you’ll stand out even more.
All you have to do is make it convenient for your customers to search for and find you. Don’t forget to also create an active social media page for your business. You’ll want to communicate with your customers on a personal level.
SEO marketing goes beyond merely enhancing your website. In fact, it also goes beyond simple digital impressions. SEO is the anchor on which your business will thrive in a hyper-evolving business world.
With the way technology keeps improving, it will soon become difficult for businesses to survive without SEO and it won’t matter if they’re brick and mortar shops or specialized local services.
That’s why you will need to begin your SEO marketing efforts today so you can take a large chunk of the market share before your niche gets saturated by your competitors. To start with, you will need the best digital marketing agency in Lagos.
Vexceed Technologies is the best online marketing agency in Lagos, Nigeria and we are committed to seeing your brand grow in leaps and bounds through our excellent digital strategies. Contact us today and let’s discuss growing your business with you.